HEAD TO HEAD
HubSpot vs Otterly.AI
How HubSpot and Otterly.AI compare on GEO Score, pricing and answer-engine coverage.
Reviewed by Marcus TaylorUPDATED JUN 9, 2026
HubSpotBEST ALL-IN-ONE
76/100 GEO Score
★★★★★4.5our rating
Bakes AEO into the all-in-one marketing suite your team already runs day to day.
Start free trial ↗$50/mo · Free 28-day trial + free AEO Grader
VS
Otterly.AIBEST FOR STARTERS
76/100 GEO Score
★★★★★4.7our rating
Lightweight AI-search monitoring that lean teams can stand up on day one.
Start free trial ↗$29/mo · 7-day free trial (no free plan)
THE BOTTOM LINE
HubSpot and Otterly.AI solve overlapping problems from different angles. HubSpot leans into all-in-one suite; Otterly.AI into cheapest paid.
HOW THEY DIFFER
The short version.
HubSpot and Otterly.AI land on the same overall GEO Score (76) — so this one comes down to what you actually need, not the headline number.
On reach, Otterly.AI is ahead — 5 of 10 engines versus 3. If the engines your buyers use aren't covered, the rest barely matters.
On price, Otterly.AI starts lower — $29/mo against $50/mo — though the cheaper sticker isn't always the better deal once coverage is in.
In short, HubSpot suits mid-market/smb teams; Otterly.AI leans toward smb/agency.
Where HubSpot wins
- ✓support & onboarding
Where Otterly.AI wins
- ✓value for money
AT A GLANCE
Side by side.
METRIC
HubSpot
Otterly.AI
GEO Score
76
76
Starting price
$50/mo
$29/mo✓
Free trial
Free 28-day trial + free AEO Grader
7-day free trial (no free plan)
Engine coverage
3 / 10 engines
5 / 10 engines✓
Best for
Mid-market, SMB
SMB, Agency
Value for money
70 / 100
92 / 100✓
Support & onboarding
90 / 100✓
70 / 100
FACTOR BREAKDOWN
How the GEO Score splits.
HubSpotOtterly.AI
Engine coverage58 vs 55
Ease of use86 vs 88
Value for money70 vs 92
Support & onboarding90 vs 70
COVERAGE
Which engines each one watches.
ENGINE
HubSpot
Otterly.AI
ChatGPT
✓
✓
Google AI Overviews
—
✓
Gemini
✓
✓
Perplexity
✓
✓
Copilot
—
✓
Claude
—
—
GkGrok
—
—
DeepSeek
—
—
Meta AI
—
—
RfAmazon Rufus
—
—
Total
3/10
5/10
PRICING
What you'll actually pay.
HubSpot
$50/mo
Free 28-day trial + free AEO Grader
- ·AEO standalone $50/mo ($45 annual)
- ·free inside Marketing Hub Pro/Enterprise
Otterly.AI
$29/mo
7-day free trial (no free plan)
- ·Lite $29 (15 prompts)
- ·Standard $189
- ·Premium $489
- ·Gemini & Google AI Mode are add-ons
FAQ
HubSpot vs Otterly.AI, answered.
Is HubSpot or Otterly.AI cheaper?
Otterly.AI. HubSpot starts at $50/mo; Otterly.AI at $29/mo.
Which tracks more AI engines?
Otterly.AI, with 5 of 10 engines to 3.
Which has the higher GEO Score?
They tie at 76/100.
Can I use HubSpot and Otterly.AI together?
Yes — teams often pair a monitoring-led tool with a content-led one. The overlap is usually small enough that running both for a quarter is a reasonable way to decide.