Profound vs AirOps
One tracks how AI engines talk about your brand. The other helps you produce the content that gets cited. We ran both for 30 days — here's who should pick which.
Profound is the more powerful platform for enterprises that need deep, trustworthy visibility data — and its $99 entry plan is cheap, if ChatGPT-only. AirOps is the one that actually produces the content that earns citations, and its free Solo plan lets you start for nothing before the paid tiers get steep.
The short version.
On our benchmark Profound takes the higher overall GEO Score (78 to 73) — but that headline hides where each one really pulls ahead.
On reach, Profound is ahead — 10 of 10 engines versus 4. If the engines your buyers use aren't covered, the rest barely matters.
On price, Profound starts lower — $99/mo against from $2,000/mo — though the cheaper sticker isn't always the better deal once coverage is in.
In short, Profound suits enterprise/agency teams; AirOps leans toward agency/mid-market/ecommerce.
- ✓engine coverage
- ✓support & onboarding
- ✓value for money
Side by side.
How the GEO Score splits.
Which engines each one watches.
What you'll actually pay.
- ·Starter $99 (ChatGPT only)
- ·Growth $399 (3 engines)
- ·all engines on custom Enterprise
- ·Free Solo plan ($0)
- ·cheapest paid (Pro) ~$2,000/mo, sales-gated
- ·Scale & Agency custom