AirOps

I put AirOps in charge of AI avatar software — a category we play in, and one where I knew roughly where we stood. After feeding it 25 relevant queries from Google Search Console, it benchmarked our current performance at 12.5%. A believable number, which is reassuring; plenty of these tools open with a figure you can't reconcile with reality.

Then it got to work, and the personality of the thing came through fast. After generating a “brand kit” (a system prompt with our tone of voice) it advised me to generate 7 new articles and run a Power Agent workflow. Editorially questionable — that's a lot of net-new content for a brand that already has plenty — but I gave it a spin out of curiosity.

And to its credit, the machinery is clever. It created a brief for a long-tail article targeting a specific prompt, and once that finished it triggered a cascade of daisy-chained prompts — adding internal links, hunting outbound link opportunities, the lot. If your problem is “I need to produce a lot of decent, optimised content quickly,” this is genuinely strong, and the automation is the best-in-class part of the test.

AirOps is brilliant at making more. The trouble is, more wasn't what I needed.

Where it fell down for me

I wasn't after new content. I wanted to optimise what we already had — sharpen the pages already pulling traffic. And on that front, the suggestions were essentially non-existent. AirOps wants to write the next thing, not improve the last thing. If your library is already large, that's the wrong way round.

The longer I used it, the more a second thing nagged at me: it increasingly felt like a software front for their outreach service. The citations view kept nudging me toward done-for-you placements.

To be fair, outreach is usually the most manual and time-consuming part of this whole job, so there's a real argument for paying someone to do it — and AirOps is upfront that it's on offer. Just go in clear-eyed that a chunk of the pitch is “let us handle the bit you hate,” priced accordingly.

Who it's for

If your plan is to publish your way into AI answers — new long-tail content at scale, with the outreach handled for you — AirOps is built for exactly that, and it's very good at it. If, like me, you mostly want to sharpen pages you already rank with, you'll find it pointed firmly in the other direction, and a monitoring-and-optimisation tool will serve you better.